Top 10 Augmented Reality Examples
Would you like your magazine ad or direct mail piece to be more engaging?
Then you should consider Augmented Reality (AR). AR can help a static ad come to life. When a consumer places an AR-enabled ad in front of a webcam, animation flows out of the ad in engaging and often unexpected ways. The animation can be anything from an interesting visual to a game to a video. The item that triggers these animations can be a print ad, direct mail piece, the product’s packaging, or even the product itself. While it may not be right for every brand and target audience, AR can help those brands looking for a fun and engaging way to stand out from the crowd.
Here are the top 10 augmented reality examples that I’ve seen (in no particular order):
Then you should consider Augmented Reality (AR). AR can help a static ad come to life. When a consumer places an AR-enabled ad in front of a webcam, animation flows out of the ad in engaging and often unexpected ways. The animation can be anything from an interesting visual to a game to a video. The item that triggers these animations can be a print ad, direct mail piece, the product’s packaging, or even the product itself. While it may not be right for every brand and target audience, AR can help those brands looking for a fun and engaging way to stand out from the crowd.
Here are the top 10 augmented reality examples that I’ve seen (in no particular order):
Topps Baseball Cards
Baseball players pop out of the card and users can play hitting and pitching games with them.
Interactive Toy Catalog
Toys come to life in this German catalog.
Lego Box Comes to Life
In-store unit where legos are shown fully assembled on top of the lego box.
Coke Can Avatar Movie Integration
Controllable helicopter from Avatar movie comes out of specially marked coke cans.
Toyota Scion Expo Demonstration
A live demonstration where people could see the inner-workings of the car.
John Mayer Music Video
The first augmented reality music video.
Total Immersion Demos (A leading AR development company)
Large scale demonstrations of Total Immersion’s capabilities.
Vampire Diaries Outdoor Display
Users first see themselves in the display, but then they vanish (just like a vampire).
Ray Ban Virtual Mirror
Users can try on different styles of glasses to see how they look on their face.
USPS Priority Mail Simulator
Helps users find the correct sized box for the item they want to ship.
- John Boese
nice list but what no:
wimbledon:
http://interactivemarketingtrends.blogspot.com/2009/06/wimbledon-strawberries-cream-and.html
or
skittles:
http://interactivemarketingtrends.blogspot.com/2009/06/mobile-augmented-reality-1st-person.html
Awesome collection. We feature a few of the same in our AR post over at http://www.workatplay.com/think/spotlight-augmented-reality
Zugara’s Augmented Reality & Motion Capture Shopping App is one you’ll also want to check out. It’s really amazing since it also includes motion capture.
http://www.youtube.com/watch?v=NxQZuo6pFUw
i think http://www.aumentados.es should be in that list too.