Author Archive

Video Projection: When Buildings Come to Life

Video projection has come a long way. Forget about the flat, white screen…that is so last decade. Now you can project a video onto almost anything. One medium that has become an increasingly popular place to put large scale images is on buildings. This started out as a purely artistic endeavor, but has gradually moved [ READ MORE ]

Who needs a short code? Now we’ve got **Zoove!

Have you ever texted a keyword to a short code to get more information about a product or service? Yeah, me neither. It’s not that I haven’t been tempted (especially when I had a chance to win an iPad), but it’s a hassle to type on the iPhone’s tiny little keypad and I don’t even [ READ MORE ]

The re-emergence of long-form video as a viable media channel

By enabling more immersive brand integration in television advertising, the digital world could be the savior of the very medium it threatened to destroy[ READ MORE ]

2G Applications?! An emerging media channel in developing nations

by Jeffrey Weinberg While 3G mobile applications are ubiquitous in developed nations across the globe, the majority of the world’s mobile users live in developing nations with access to only 2G cellular networks and phones with little more than voice and SMS capabilities. According to the World Bank, in 2009 three-quarters of the world’s estimated 4 [ READ MORE ]

Square: An mCommerce startup set for growth

     by Blake Stuchin Square is a mobile point of sale (POS) system for mobile devices that enables individuals to accept credit card payments. In layman’s terms, it’s a little credit card reader that plugs into a phone’s headphone jack and syncs up with an app on your phone. Like a mobile, physical PayPal, but easier. You [ READ MORE ]

Introducing Dashmob: A spontaneous local deal alert service

A new startup, Dashmob, is attempting to create a 2-way dialogue by integrating deals and geo-targeting[ READ MORE ]

The mobile social network event of the year!

The mobile social network event of the year! This Friday, 2pm, Ogilvy NY - don't miss out! Participants include the founders of foursquare, loopt, brightkite, buzzd, and double dutch. [ READ MORE ]

Advertising on the iPad: A Missed Opportunity (so far)

The first wave of ads on the iPad are already upon us and they are...well...a bit underwhelming. To truly take advantage of the iPad's unique features, advertisers need to step up their game[ READ MORE ]

The next hot location-based platform: DoubleDutch

DoubleDutch is a white label, location-based iPhone app that works like Foursquare. It gives businesses an easy and affordable way to engage their audience when they are out-of-home and interested in connecting with others[ READ MORE ]

Holograms for Brands

How brands can use holograms to attract and entertain consumers[ READ MORE ]